top of page

Sweet Release is a full-service adult industry marketing and publicity agency obsessed with helping adult businesses and adult performers worldwide reach climax. We have helped over 5,000+ adult businesses and entertainers.

Reach Climax with 40+ years of adult industry marketing and publicity expertise.

Award-Winning Adult Industry Marketing and Publicity Experts Since 2017


Since 2017 we have helped 5,000+ adult businesses and entertainers reach climax worldwide.

We helped our first ever client go from broke to bank with the ability to invest in several properties and buy their first home - and since then, we have been booked on having this impact for adult businesses and adult entertainers around the world.

Founded by Sex Worker and Adult Industry Ambassador, Jett Black Sweet Release is respected as the leading adult industry marketing and public relations agency.

"I started Sweet Release in 2017 after supporting a handful of my industry peers - gay escorts, massage service providers and sex shop owners with their own marketing and advertising problems. I helped them get more client, attract more loyal fans and increase sales. Once I saw how I had changed their lives for the better with sustainable businesses in the adult industry, I was hooked and I just wanted to help more adult businesses and adult entertainers do the same.


I have had many conversations with industry peers and after conducting my own research, I discovered that there is no dedicated marketing, advertising and public relations agency for the adult industry. I also discovered there was very limited business consultancy services, accounting and legal support for adult businesses and entertainers who wanted to take their career to the next level.


So, I took my REAL industry knowledge (yes, that is right I am a proud SWer with over a decade in the business, getting my kit off with my own clients) with my extensive education and training and genuine passion for businesses and entertainers reach climax and I breathed life into what is known today as the #1 Adult Industry Marketing and Public Relations Agency for the Global Adult Industry, Sweet Release."

Jett Black Sweet Release Agency

10+ Years Male Sex Worker, Casting Agent, Producer, Publicist, Marketer, Strategist

Jett Black - CEO, Founder

Multi-Award Winning Reputation For Excellence In The Adult Industry.

XAWARDS Sweet Release Agency
Adult Awards Australia Sweet Release Agency
X AWARDS Sweet Release Agency
XAWARDS Australia
B&T Awards Sweet Release Agency
ASN Awards Sweet Release Agency

40+ years experience amongst our international team of industry experts has positioned our Agency as the #1 Adult Industry Marketing and Public Relations Agency in the world.

Winner: Adult Industry Webmasters

X Awards Adult Industry Awards

Winner: Best Marketing Agency

B&T 30 Under 30 Awards

Winner: Adult Industry Journalism & Media

X Awards Adult Industry Awards

Winner: Entrepreneur Of The Year (Jett Black)

B&T 30 Under 30 Awards

Winner: Adult Industry Supporting Business

ASN Lifestyle Magazine Awards


Our Vision.


We truly get excited when we see a clients business reach climax with increased sales, more subscribers than they had hoped for and global brand awareness thanks to our support. We are respected today as the #1 (Best) Adult Industry Marketing and Public Relations Agency in the world. This is based on the following six specific metrics graded by industry specific award programs:

  • Reputation (measured by reviews)

  • Client results (measured through case studies)

  • Agency team satisfaction

  • Industry recognition (indicated by awards)

  • Visibility (if an agency can't market itself, well...)

  • Industry relationships (our genuine connection to industry)

The core of our goal is to provide our clients with great experiences, great relationships and above all real industry results. The ONLY way to get to our goal is by helping our clients reach theirs.


Media & Press.


The Global Adult Business Marketing Agency

Press: Adult Industry Association

Silver Cuffs and Bomber Boots, Meet Jett Black

Press: Frooty Magazine Australia

ASN Magazine Partners With Sweet Release

Press: ASN Lifestyle Magazine

Australia's Top 100 Entrepreneur Jett Black

Press: BusinessNews Australia

Sex Positive Australia With Sweet Release Agency

Press: Swinging DownUnder Podcast

Jett Black - Escort and Founder of Sweet Release

Press: Full Service Podcast Show