Adult Public Relations is a digital marketing strategy used by adult entertainers and adult businesses to increase online presence.


^ as rated by our global adult industry clients

When you partner with experts who are passionate about the Adult Industry, you are bound to succeed with your Publicity.

Our Adult Industry PR and Marketing team provide a fully comprehensive service for all adult industry brands. We have a strong team of eight who live and breathe the adult industry from sex shops to brothels, porn stars to escorts and directories to cam sites.

Our publicity team boast over 40 years combined knowledge of adult entertainment and adult business industry which means you are working with a team of experts who are committed to helping you achieve orgasmic results.

Digital PR is now used as one of the key SEO and link building tactics to help brands rank organically online for their keywords. It’s used as a way to position a brand as an expert with authority in their market and has measurable, tangible results which traditional public relations struggles to offer.

As an Award Winning Public Relations Agency, the exposure you will receive from using our team of experts places you as an industry leader in the eyes of your audience and peers; which we have seen open up opportunities for many of our clients globally from scoring interviews on NakedNews to landing contracts with Brazzers.


Manager, Public Relations

Adult Industry Relations Manager

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Cherry Dana, Female Porn Star ( AU )

Working with the team at Sweet Release has been incredible with a video interview on NakedNews, front cover feature editorial in ASN Lifestyle Magazine, podcast interview on ByTheBi and the Rant With Herman James in the first 30 days. Simone and Jett go above and beyond to help me with my adult entertainment career and digital marketing including email and social media.


We build relationships with key journalists and influencers, achieve brand mentions online and backlinks to your site so you can dominate.

We will help you build your brand, position you as an expert and drive traffic via our strategic Adult Industry Marketing expertise. We will manage and actively seek press opportunities, write press releases and media lists and help you with writing expert commentary on a regular basis.


We love getting to know our clients so we can better support them with their publicity ensuring that we cover your passions, your interests and your desires; then we drive these towards achieving orgasmic results with digital and print media placements.

Product PR

Landing links to products by creating stories around them, boosting rankings to category pages whilst driving sales. We also launch new products to market


Social Media PR

Maximising Digital PR reach and coverage using social media strategies to build relationships and drive engagement by positioning you as an 'industry' thoughtleader.


Content Marketing

Creation of 'share-worthy' content that encourage organic digital reach and engagement positioning you as an authority on topics that are of interest to you and your brand.


Perhaps you are keen to be taught how to handle your own digital Public Relations?

Throughout your relationship working with us as your Publicist you will have a regular consultation call with one of our Adult Industry Marketing and Public Relations Experts who will also be teaching you how to run effective digital PR campaigns and strategies ( ... if you are interested and ask questions ).



03 9069 9320

Melbourne, Australia

(702) 964 1858

New York, United States

due to covid-19 there may be extended wait times

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Sweet Release is a multi-award-winning Adult Industry Marketing and Public Relations Agency offering services in Adult SEOAdult Public RelationsAdult PPCWebsite DesignSocial Media & Digital Advertising.


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