The adult industry moves faster than almost any other industry.
Principles of marketing, advertising, public relations, digital media, photography and videography basically work the same way in every industry so why should you choose to hire an Adult Industry specialised Communications Agency?
Why not just hire the best agency you can afford?
Since 2009, our parent company Evocative Management Australia, and exciting team of creatives have worked with over 3,000 total businesses and hundreds of adult products and adult services businesses. There are three reasons why you should choose Sweet Release Agency over a generalist agency for your Adult and Sex Industry marketing:
1. The Adult Industry Moves Faster Than Any Other Industry
Innovation in online video, virtual reality, Adult Lifestyle Products, Sex Toys, robotics and many other fields were pioneered by revolution in the adult world. The industry moves at the cutting edge and those who succeed are pioneers and revolutionaries.
Online marketing for the adult industry works the same way.
Those who are ranking today may not be there tomorrow and cutting edge / potentially spammy work still ranks quite often. A generalist Agency will not have the time or urge to keep up with cutting edge adult marketing techniques.
If you are working on dental clinics, family owned pizza restaurants or five star luxury hotel chains, the majority of focus will be on local optimisation tactics and directory/resource link building.
2. Our Specialists are Dedicated and Desensitised
When I worked in a large agency in the past, I often overheard discussions about the adult sites my colleagues worked on. They’d laugh at whoever was assigned the gay massage sites or decide which of the women was hottest on a brothel gallery.
The focus was rarely 100% on achieving results.
What’s funny about being gay?
Still, they’d insist that it was assigned to one colleague because “we’ll give that one to Alec. He’s gay. He’ll like that. I don’t want to look at it.”
If you choose to do business with a traditional Marketing, Advertising or Digital Agency who employs typical 22-29 year old men and women exclusively, you’re definitely going to get this type of behaviour around your campaign.
At Sweet Release, we treat all our clients respectfully and with dignity. We understand the Adult Industry, are an equal employer with an open mind, an open heart with a pure commitment to equality and diversity amongst our team.
3. Resources Together are Better Than Resources Split
No matter how much work you do, there’s always more to do when it comes to Marketing, Advertising, Public Relations and Digital Media.
No matter how many links you have, there are more to get.
Every agency has a list of go-to resources. A dedicated adult industry marketing and communications agency they are wholly focussed on the Adult Industry dedicating their entire time and resources strategically to elevating businesses in our industry.
Traditional agencies will gather a couple hundred resources and a small percentage of these will be targeted at the Adult industry, this is mainly out of lack of knowledge around the Adult industry or a sense of fear of reputation for the agency; when they weigh up their other clients from varying industries who may be overly sensitive.
Obviously we are biased to believe you should use a dedicated agency but we started a dedicated agency because we feel it’s better In the first place.
In the case of the chicken and the egg, in this case “it’s better” came before “start this agency.”We’ve given you three good reasons to consider a dedicated adult and Sex Industry Agency. Consider a dedicated agency for your marketing.
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