Case Study: Laying the Foundations for Growth – Leyla Lewis Entertainment Agency, Perth

Client Background

Leyla Lewis recently launched a new adult entertainment agency in Perth, offering strippers, topless waitresses, and event entertainers for private parties, bucks nights, hens nights, and corporate functions. Entering a competitive market dominated by long-established agencies, Leyla recognised the need to understand where her website stood, why her competitors were ranking higher, and what steps were required to attract more bookings online.

She approached Sweet Release Agency for an initial SEO Audit and Competitor Review.

The Challenge

Leyla’s website, LeylaLewis.com.au, was struggling to perform in organic search.

Despite offering premium services, the site lacked visibility for high-value keywords such as “hire strippers Perth” and “topless waitresses Perth.”

Key challenges we identified included:

• A weak backlink profile compared to competitors like Perth Strippers, Penthouse Club, and Eye Candy Entertainment.

• Technical SEO errors, including broken links, missing H1 tags, and slow loading speeds.

• Thin content with limited keyword coverage and no blog or location-based landing pages.

• Poor visibility for core search terms, often ranking beyond page 5, making the site effectively invisible to potential clients.

Our Solution

Sweet Release Agency conducted a comprehensive SEO Site Audit & Competitor Review valued at over $600 USD. This included:

• Benchmarking Leyla’s site against leading Perth competitors to highlight authority gaps.

• Analysing technical SEO health and identifying 74 errors and 314 warnings that were holding the site back.

• Reviewing content, keyword coverage, and backlink profile.

• Providing a clear, actionable set of recommendations to improve search visibility, from backlink building and content development to technical fixes and user experience improvements.

Recommendations Provided

Our tailored guidance advised Leyla to:

• Build local authority backlinks through Perth entertainment directories, lifestyle blogs, and event networks.

• Rewrite and expand content to target profitable service keywords and long-tail search terms.

• Fix technical SEO issues to improve crawlability and user experience.

• Develop dedicated landing pages for Perth suburbs, events, and high-value services.

• Launch a content strategy (blogs, FAQs, guides) to capture organic traffic and establish authority.

Client Outcome

While Sweet Release Agency has not yet been engaged for ongoing SEO or advertising management, the audit and competitor review provided Leyla with a clear roadmap for growth. She now has a precise understanding of why competitors outperform her site and what actions are required to level the playing field.

We have invited Leyla to continue services with Sweet Release Agency should she wish to accelerate her growth with professional SEO and digital marketing support. For now, we look forward to seeing how she implements these recommendations and what her agency achieves in Perth’s adult entertainment market.

Conclusion

This case demonstrates how even a single audit and competitor review can deliver powerful insights for new businesses entering a competitive industry. By highlighting weaknesses, opportunities, and competitor strategies, Sweet Release Agency helped Leyla Lewis Entertainment Agency gain the clarity and confidence needed to plan its next stage of growth.

👉 When Leyla is ready to take the next step, Sweet Release Agency is ready to help turn her growth roadmap into real-world results.