Case Study: Repositioning an Adult Retail Brand for Global Growth
- Jett Black
- Sep 30
- 2 min read
Client: Sexy Pharmacy, rebranded as 'Sexy Ass Store' (Adult Retail eCommerce)
Services Provided: Business Growth Strategy, Digital Advertising Framework, SEO & Content Marketing Strategy, Email/SMS Funnel Design, Compliance Advisory
The Challenge
Sexy Pharmacy approached us at a critical stage in their journey. As a drop-shipping store operating in a high-demand sexual wellness vertical, they were generating traffic but losing up to 60% of potential conversions. With no CRM, no lifecycle automation, and decaying SEO, the brand was bleeding revenue and struggling to build trust in a competitive global market .
Compounding the issue, their brand name posed compliance risks with platforms like Google Ads and Klarna, while their messaging and positioning failed to capture the refined, wellness-first tone sought by today’s buyers.
Our Strategic Approach
Our consultancy focused on building a scalable, compliance-ready growth plan that could be actioned once the client was ready to fully execute.
Brand Repositioning
Crafted a modern apothecary identity - sexy yet sophisticated, wellness-driven but playful.
Developed contingency naming strategies to future-proof against ad platform restrictions.
Market & Buyer Persona Analysis
Primary focus: women 25-40, health-conscious, discreet buyers.
Secondary markets: couples exploring intimacy and wellness-driven supplement users .
Digital Advertising Roadmap
Funnel-based campaign framework across Reddit Ads, ExoClick, and later Google Ads.
Ad messaging focused on trust, body-safe quality, and empowerment.
A phased $500/month test budget to validate channels before scaling.
SEO & Content Marketing
6-month content calendar with SEO blog clusters targeting vibrators, lubes, couples toys, and supplements.
Designed blog structures optimised for organic rankings, funnel alignment, and purchase intent.
Email & SMS Funnel Design
Welcome flows, abandoned cart recovery, post-purchase nurturing, and win-back sequences.
Lifecycle mapping to maximise ROI from every click and minimise abandoned sales.
Analytics & Reporting Framework
KPI dashboard mock-ups for visibility on ROAS, CPA, customer lifetime value, and funnel performance.
The Outcome
Sexy Pharmacy has made the decision to continue working with us at Sweet Release as we work together on:
A compliance-ready roadmap for global advertising in a highly restricted industry.
A fully designed marketing and growth infrastructure, including ad strategy, funnel automations, and SEO framework.
A clear path to stop revenue leakage and double potential conversions once implemented.
A comprehensive digital advertising (PPC) plan for their business.
A re-shuffle of their existing brand to make it more compelling and alluring.
The client was extremely satisfied with the comprehensiveness and foresight of our recommendations and expressed their intent to return for full implementation once ready to scale.
Why It Matters
This project demonstrates our ability to go beyond surface-level marketing to deliver future-proof, legally compliant, profit-driven strategies for adult businesses operating across multiple jurisdictions. Even without campaign execution, Sexy Pharmacy left our consultancy with a clear blueprint for global competitiveness.
✅ Ready to unlock your adult business growth?
Book a free 20-minute consultation call with our multi-award-winning team today and discover how Sweet Release Agency can help you scale, no matter where you are in the world.
