Case Study: Strategic Guidance for NousLib -Europe’s Inclusive Dating Platform
- Jett Black
- Oct 2
- 3 min read
At Sweet Release Agency, we’re proud to work with innovative adult businesses who are ready to scale but need the right blend of strategy, compliance expertise, and creative direction to succeed.
One such business is NousLib, a fast-growing European dating app that approached us for professional advice on how to position itself for growth across France, Belgium, Switzerland, and the Netherlands.
While NousLib ultimately decided not to proceed with a full-service engagement at this stage, our consultation call delivered valuable, actionable insights that left their team with clarity, direction, and confidence for their next steps.
The Challenge
NousLib operates at the unique intersection of mainstream dating and adventurous intimacy. This niche promises high growth potential but also presents challenges with ad networks, compliance, and scaling across multiple markets.
Their key challenges included:
A lean team of just two staff managing six countries.
Under-optimised ad campaigns on TrafficJunky and ExoClick with poor ROI.
Vulnerability around ad and app store compliance due to their positioning.
Declining organic traffic following Google algorithm updates.
Lack of a unified growth roadmap for scaling internationally.
The Strengths
Despite these challenges, NousLib came to us with strong foundations:
An established presence in France and traction in Belgium, Switzerland, and the Netherlands.
Inclusive positioning that welcomes singles, couples, and queer communities, broadening monetisation potential.
Agility as a lean team, enabling fast decision-making.
A marketing budget of $5,000+ USD/month, creating capacity for scalable campaigns.
Our Strategic Advice
During our consultation, Sweet Release Agency provided NousLib with tailored recommendations to accelerate their growth:
Advertising Reset – Refocus on JuicyAds and ExoClick with structured A/B testing, allow-lists, and regular creative refreshes.
Compliance Roadmap – Implement creative approval and campaign checks aligned with Apple, Google, and GDPR requirements.
Tracking & Reporting – Adopt AppsFlyer/Adjust and server-to-server postbacks to measure CAC and LTV accurately.
Creative Differentiation – Develop persona-based creatives for singles, couples, and queer users — bold yet policy-compliant.
KPI Framework – Establish clear metrics (CAC payback ≤ 90 days, CAC:LTV ≥ 1:3 by Month 3).
Integrated Growth Model – Build a blended strategy of SEO, PR, and paid ads to diversify acquisition channels.
Opportunities Ahead
NousLib has strong opportunities to:
Strengthen market penetration across France, Belgium, Switzerland, and the Netherlands.
Introduce microtransactions (bundles, trials, couple-specific offers) to boost ARPPU.
Build resilience by integrating paid, PR, and SEO strategies.
Position themselves for North American expansion with a compliance-first strategy.
Why This Matters
Our consultation gave NousLib clear insight into what’s holding them back and a structured plan to overcome these obstacles. The team left with a sharper understanding of how to optimise campaigns, protect compliance, and capture growth opportunities - not just in Europe but with an eye toward global expansion.
They were incredibly pleased with the depth and practicality of our guidance, and we look forward to working together again when they are ready to move from platform development into aggressive scaling.
Ready to Unlock Your Growth Potential?
This case study shows how even a single consultation call with Sweet Release Agency can uncover hidden opportunities, clarify compliance risks, and set your business on a path to sustainable growth.
👉 If you’re ready to take the next step, book your FREE 20-minute consultation call today. No obligations - just real insights from our multi-award-winning team.
