Adult Entertainment is a billion-dollar industry, so it is no wonder many people are buying into it starting retail stores, subscription sites or becoming independent sex workers!
Despite being considered ‘taboo’, search terms relating to the sex industry are some of the most popular online searches. In fact, porn sites receive more hits each month than Netflix and Amazon combined! Let’s face it, we all know by now that sex sells!
We are inundated daily with people asking how to make their fortune in the Adult Entertainment Business. With so many businesses and personalities dominating the adult entertainment industry; it makes it incredibly difficult for new-comers and start-ups to get noticed. That’s where adult digital marketing helps, says Jett Black, CEO of Sweet Release Agency.
Here at Sweet Release - an adult digital marketing agency, our team have been looking at how people are marketing their adult industry businesses and services. By looking into the marketing behaviours of others, our team have found a few different techniques that they feel aren’t being fully utilised by the adult industry.
It all starts by simply turning the traditional method of outbound marketing on its head. This is not a new concept; inbound marketing has been proven to be massively successful for other industries. However, the sex industry seems to be playing catch up; many websites are still relying on pop up ads or pay nothing for one-month promotions and reduced cost purchase incentives.
Put simply inbound marketing is making your potential customers come… to you. This is done by piquing their interest in engaging adult digital marketing content and not ramming products and services down their throats!
Where do you start your Adult Digital Marketing?
The old ways are simply not making an impact on consumers anymore. Instead, our team of Adult Industry Marketing Expert suggest trying a few new approaches to your marketing strategies.
First of all, understand that this is going to take time. You need to be regularly uploading content or engaging with potential customers. Although this may take time, you will see that customers are much more likely to stay with you, as you would have earned their trust. As the old saying goes, ‘easy come, easy go’.
Social media is a great way for anyone in the adult industry to get their name out there. Just be sure you utilise the right channels. Twitter would be a pretty good way to go as it allows you to be a little more risqué; without seeing your profile gets blocked or taken down. Be clever with your content and try to make it personable; people using your services may be putting themselves into a vulnerable position, so you will need to gain their trust. Don’t be afraid to respond to people on twitter, the more you directly engage with your audience the more the trust grows.
Lastly, outsourcing to a reputable Adult PR agency like Sweet Release will see you feature in professional; industry-related publications. This allows your brand to gain a more established feel and is a great alternative to direct advertisements.
There Are Many Different Methods Of Adult Digital Marketing For You To Consider.
At Sweet Release - an adult digital marketing agency, we understand the difficulties brands can face when it comes to marketing for the sex industry. Expanding on the above, here are three ways your business can reach its climax with our Adult Industry Marketing experts:
1. ADULT SEO
There are currently over 4.2 million pornographic websites available to internet users; that’s 12% of all websites on the internet! So how exactly can Sweet Release get people clicking to your site? Our team of Adult SEO Experts will be able to boost your brand in the search engine rankings organically; where you’ll quickly see results within three months of our start date.
2. ADULT SOCIAL MEDIA MARKETING
If you go deep enough down the social media rabbit hole, you can often fall into the wrong side of Twitter where BBC no longer stands for British Broadcasting Company. That’s exactly where your brand will thrive!
Our Adult Social Media Marketing experts connect your brand with industry "sexperts" and engage your followers. We are experts at finding the balance between generating a mainstream content strategy that will enable your brand to be reputable; while reaching people who are looking for that ‘NSFW’ content you create with love for the entire world to see and enjoy!
3. ADULT PR (PUBLIC RELATIONS)
If you want to have the same brand awareness as PornHub, you’ll need to get your name out there. There’s no quicker, or better, way to do this than PR. Our Sex Industry PR Experts will build your brand awareness by utilising our global contacts to get you into the press, online and offline.